SANFORDEDITORIAL

Press releases are a synergetic blend of design and writing. The copy is important: space is a premium, all relevant details need to be included, and the busy reader needs to be hooked immediately. Design is essential for getting attention and directing the reader where to look. For both of these press releases, created in Book Marketing & Promotion, I tried to create a spiral effect with image and information, so the eye traveled continuously around the page.